Business Plan Writing

Online workshop aims

There is a tried and tested process to writing formal documents that short-circuits the problems of writer’s block and excessive self-critique. This business plan writing workshop is intended to take delegates through this process and support them with the skills and techniques to produce a plan that is comprehensive and above all readable.

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A key aim of the workshop will be to identify the ‘independent variables’ which the author of a business plan can change so that the style and tone of documents can be adapted to suit different purposes, readerships and preferences.

Webinar 1: What is the Business Plan?

• Setting context and agreeing key objectives

• Problems with writing
  −  For the writer and readership
  −  Confidence vs competence
  −  The importance of asking the key questions

• The writing process steps: purpose, planning, production

• Purpose and readership of the business plan
  − Test your assumptions
  − How to ensure acceptance of the plan