Business Plan Writing
Online workshop aims
There is a tried and tested process to writing formal documents that short-circuits the problems of writer’s block and excessive self-critique. This business plan writing workshop is intended to take delegates through this process and support them with the skills and techniques to produce a plan that is comprehensive and above all readable.
A key aim of the workshop will be to identify the ‘independent variables’ which the author of a business plan can change so that the style and tone of documents can be adapted to suit different purposes, readerships and preferences.
Webinar 1: What is the Business Plan?
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Setting context and agreeing key objectives
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Problems with writing
− For the writer and readership
− Confidence vs competence
− The importance of asking the key questions -
The writing process steps: purpose, planning, production
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Purpose and readership of the business plan
− Test your assumptions
− How to ensure acceptance of the plan
Webinar 2: Planning Your Writing
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Style and tone – how to write a business plan that is read, understood and acted upon
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Gaining agreement
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How you add value through your writing
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Persuasive writing – getting agreement
Webinar 3: Production
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George Orwell’s Rules
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Word choice, style, type of document
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The art of summarising
Webinar 4: Polishing and Next Steps
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How to check and polish your documents
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Further writing exercises, tutor support and peer review post-webinar
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Close and action plans
