How to Win New Business, Now!
Whoa, hang on a minute, people don’t want to talk to me right now, they are trying to save their business, they are having to lay off staff, cash flow is tight or non-existent and they have got so many things to think about they don’t have time to talk to you. Sound familiar? So why would they talk to you and how do you get through to them in the first place?
■ The start – your attitude; check your assumptions
■ The middle – why and what you should be doing
■ The end – how to go about it